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I think influence score sounds like a great idea. My suggestion is using that in addition to a velocity tracking program to understand the true influence marketo is having. - Jeff
That's sounds great. We are considering adding a timestamp field that records date of first marketing engagement so we can track from created date to first marketing touchpoint through opened opportunity. We plan to give each touchpoint one point. Then we will see how long it takes and how many touchpoints are required to move a lead to open opportunity.