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Checkbox vs clicking link to opt-in?

Question asked by 721526708d6e7530ae0f40b5297fc5f008470061 on Sep 20, 2016
Latest reply on Sep 20, 2016 by JD Nelson

I'm working on improving our opt-in process and I understand that the best practice (I think) is to have a checkbox on landing pages for people to opt-in to get email communications.


However, a colleague says it's just fine for people to click a link and clicking the link (with something like "for more information, click here") counts as an opt-in.

Is anyone familiar with email compliance laws internationally?


Does this hold up in Europe/Canada?


Or do I need to add a checkbox for people to explicitly opt in, for countries requiring double opt-in?