1 Reply Latest reply on Sep 20, 2016 9:57 AM by JD Nelson

    Checkbox vs clicking link to opt-in?

      I'm working on improving our opt-in process and I understand that the best practice (I think) is to have a checkbox on landing pages for people to opt-in to get email communications.

       

      However, a colleague says it's just fine for people to click a link and clicking the link (with something like "for more information, click here") counts as an opt-in.

      Is anyone familiar with email compliance laws internationally?

       

      Does this hold up in Europe/Canada?

       

      Or do I need to add a checkbox for people to explicitly opt in, for countries requiring double opt-in?

       

      Thanks,

       

      Katharine