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I use alerts instead of smart list subscriptions. What I have found is that reps only want to see their own information instead of other peoples info. Alerts are specific to only the leads that they own and they care about. With smart lists, I'm assuming you are sending them all demo sign ups for this week for example and you would have leads owned by multiple reps.
For things like lead score or interesting moments I am very selective with the type of alerts. I balance the use of MSI vs alerts to their inbox. Demo request definitely alert worthy, or MQL. Clicked on an email, that can be viewed in MSI.