0 Replies Latest reply on Sep 19, 2016 3:19 PM by 34efa164340db67bf9781354faf248e0ba07e21b

    Marketing Operations Specialist

      Title:  Marketing Operations Specialist

      Location:  Tempe, AZ Headquarters

      Reports to:  Director of Marketing

       

      The successful candidate must have:

      • Hands-on experience with Marketo – certification strongly preferred
      • Experience with campaign performance metrics and reporting.
      • Experience managing data in Salesforce and how it integrates with Marketo
      • Hands on experience creating graphics in Photoshop or In Design
      • High degree of organizational skill - requires the ability to balance and prioritize a multitude of requests, initiatives in various stages of completion

      Ideal candidate would possess:

      • Experience working on a creative team at a software company
      • Basic HTML abilities
      • Experience setting up complex workflows and an understanding of  how leads flow through different campaigns using triggers and filters
      • The ability to plan, develop and execute segmented marketing campaigns for different channels such as email, event, web form, social media and advertising programs
      • Knowledge of A/B testing and best practices to optimize all aspects of campaigns
      • Experience with tradeshows/marketing events
      • An understanding of how Marketo pulls data from Salesforce using filters to create segmented lists
      • Knowledge of maintaining data cleanliness between Marketo and Salesforce
      • Experience with lead scoring, lead lifecycle and data management campaigns
      • Proficiency in managing security, users, roles, groups, queues, and assigning leads in Salesforce
      • Experience working with sales team as it relates to successfully executing a campaign, gaining buy-in and gathering feedback

       

      For more information about this role, visit Marketing Operations Specialist | Ipro Tech