Does anyone know of a way to report lead status and period cost together?
For example if I had an event which cost £50,000.
I'd like to see how many MQL's were generated, and what the cost was per MQL, how many SQL's were generated and cost per SQL etc.
I've had a play around but can't see a report that suits my needs!
I am not sure if this is possible via RCE Program Cost Analysis - Understanding the Program Cost Analysis Area - Marketo Docs - Product Docs
However you can easily create this report via excel using simple formulas.