1 Reply Latest reply on Sep 14, 2016 1:37 AM by Grégoire Michel

    Nurturing Segmentation

      Hi! I have a huge question about segmentation for our upcoming Nurturing Streams. We want to nurture some specific job titles/functions who haven't engaged with us in a while an whoever comes into our database from now on (fills out a form or get uploaded through a list import). What would best practices for this? A trigger campaign? A batch? We're initiating this nurturing streams for our company and we would like some input.



        • Re: Nurturing Segmentation
          Grégoire Michel

          Hi Veronica,


          Champions Program is not the right place to post such a question. This place is only for Champions program content and applications.


          Read Getting the most of the community when you have a Marketo question


          Now, on your question. This is not much of a nurturing stream, but more of an activation campaign for cold leads. You can use any of the 3 mechanisms (batch smart campaign, trigger smart camapign or engagement program), although I would not use a trigger in this case because you do no need the campaign to start at the very minute the lead is created in the DB.


          Pros of batch campaign: you can set different time intervals between each cast, using wait steps. Cons: it's harder to add / remove / change the order of content when some leads are in the middle of the flow.


          Pros and cons engagement programs are exactly the opposite.