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An interesting way to hide an unsubscribe link

Question asked by Robb Barrett Expert on Sep 9, 2016
Latest reply on Sep 12, 2016 by Robb Barrett

This message is not intended to show sides of a political debate. It is meant to highlight a way that an unsubscribe link is hidden.

 

I subscribe to political emails from all parties because I like to see how they're crafted. This one caught my eye:

 

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If you notice, all of the links in this message are underlined except one - the unsubscribe link.

 

Looking at the HTML:

 

Getting emails from Hillary for America is one of the best ways to stay in touch with this campaign, but if you really want to scale back, click <a href="https://www.hillaryclinton.com/forms/less-email/?utm_source=sp&utm_medium=email&utm_campaign=20160909event_1day&utm_content=26435709-20160906-Event-1dayout (2)&utm_term=Hyperlink_20151113_111649308"&name="Hyperlink_20151113_111649308" target="_blank" >here</a> to receive less email and click <a href="http://links.hillaryclinton.com/ui/modules/display/optOut.jsp?m=26435709&r=MzU1MDAwODg3NzEwS0&j=ODgxNDcyNDMxS

0&mt=2&rj=ODgxNDcyNDMwS0&rt=0" name="optout" style="text-decoration: none;" target="_blank" >here</a> to unsubscribe.

 

Have any of you other marketers utilized clever ways to obfuscate your unsubscribe links?

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