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Sirius Decisions Lead Scoring Model vs. Marketo's Model

Question asked by Lisa Heay on Sep 2, 2016
Latest reply on Dec 7, 2017 by Dana Cutter

Hi - I'm interested in hearing some pros and cons to using each of these lead scoring models.  I have limited experience implementing lead scoring, but have been introduced to the Sirius Decisions model.  It seems complex to set up and possibly to maintain if you have changes, but (and I'm speculating) will more accurately produce MQLs.   Does anyone have any experience or insights they could share?

 

Thank you!

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