Are you thinking that the landing pages would be a place for lead gathering or event registering? Or just a place for them to know what future events your company is attending and exhibiting at?
Woo, conference season! I built all of our event campaigns and landing pages so I think I can help you out here. We create landing pages for events we are attending and/or sponsoring and we have 4 coming in the next 2 months! Our event marketing experience depends on how we segment you and the emails correspond to that segment. We do not link our event pages onto our webpage but promote via email, social, and WOM (on the phone, networking, and at our own event that we are hosting). We also use our own product to capture and engage with people Tweeting about the conference and social lead monitoring.
Here is a sample landing page for Dreamforce and Inbound:
If you're interested, you can fill out one these forms and see the experience for yourself. (We are not sponsoring Dreamforce, so that might be a good one. You should only get 2 emails from it).
Feel free to reach out to me directly if you want to chat more. Hope that helps!
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You should definitely do different landing pages for each event. It makes it much easier to tracking how well the invites are performing but also you can see how many people are visiting and maybe not converting to attend or book a session/meeting/demo.
You can use query strings on your URLs if you want to push the event page via lots of different channels and then track who is filling in the forms or visiting the pages from any of the sources. You could even give sales a URL to use if you want to differentiate between marketing and sales leads.
Hope that makes sense?
Absolutely! Thanks to all! That is exactly what I was thinking in the abyss of my memory. Nice to know I’ve still “got it” (at least a little bit).
Than you all for your continued mentorship! I’m sure sooner or later I’ll be back!
Yours in Marketo fandom,