5 Replies Latest reply on Aug 27, 2016 6:37 AM by Grégoire Michel

    Abandoned Cart Program

      We are working on setting up a cart abandonment program in Marketo.


      We have a homegrown ecommerce site (so not using a service like Magento).


      Does anyone have any experience setting this up? I couldn't find any documentation on it.


      As of now, we have two custom objects: Cart Item and Order Item. Cart Item is an item that was added to the cart and order item is an item that was on an order.


      The campaigns I have set-up are:

      1 – Add to Cart List

      • Added to cart is the trigger
      • Flow adds them to an added to cart list

      2 – Add to abandoned cart list

      • Trigger is if they are added to the add to cart list
      • Flow waits 1 day and adds them to an abandoned cart list

      3 – Send Email

      • Triggered if they are added to the abandoned cart list

      Then I have 3 campaigns setup to remove them from the lists:

      1. Deleted Item – if they delete their cart
      2. Email Sent – if they receive the abandoned cart email
      3.   Purchased – triggered if the date last shop data value changes


      Does this look correct? Any advice?