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Re: Abandoned Cart Program
2 of 2 people found this helpfulHi Melissa,
This looks quite good. A few ideas to improve the whole:
- You can improve the flow #2, in order to check after the wait step that the leads still needs to be added to the abandoned cart list. (he/she may have come back in between and completed the purchase or deleted the cart).
- In the series of 3 smart campaign, you could also use a "remove from flow" flow step in the "deleted item" Smart campaign to remove the lead
- The SC 3- Send email could just be done as a flow step at the end of the "2-abandonned cart list"
And read this if you have not done so yet: How to Control Order of Operations in Marketo
-Greg
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Re: Abandoned Cart Program
Rachel Noble
Aug 26, 2016 12:56 PM
Greg's suggestions are great.
Also, if the lead purchases a different item than the one he/she "abandoned," but not that product, does that impact how you want to interact with them? Should they still get an email in case they want to purchase the original product?
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Re: Abandoned Cart Program
We are a little stuck on the deleted item. If they check out, we don't want to send them anything about their deleted item, I think that could get tricky. We have some items that due to manufacturer's requirements, they have to add to the cart to even see the price.
But, if they delete one item, but still have other items in their cart, we still want to send the email.
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Re: Abandoned Cart Program
Hi Melissa,
You may also want to consider using some velocity script tokens to populate your emails with information from the Cart Item object.
-Greg
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