2 of 2 people found this helpful
Let me preface by apologizing in advance for the "it depends" answer - but... It depends
Depending on what you want to do, you'll be able to differentiate in a flow, or you'll require 2 separate campaigns.
Many of the actions you can take in Marketo allow you to "add choice", so if what you are trying to do is say, send a different version of an email you can use the add choice option
So you could set up a differentiated flow like this:
You can also do this sequentially if there's a number of steps you want to take like this:
You won't be able to have differentiated wait steps, but that may not be an issue.
If you do wish to use this method, it may also help to use the "fills out form" trigger rather than the data value changes trigger since if a new lead is created via a form and the data value is filled in, it won't recognize it as a change (because it didn't technically change).
If you want to do something that doesn't have an add choice - then it'll need to separate campaigns.
Hope this helps
Great, thanks for your help!