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I don't have an answer or suggestion, but would be interested in learning what this solution would be as well...
I had a similar situation and I used the company email domain to pull out new leads that come from our existing customers.
My campaign is as follows:
Smart List: Email Address contains @companydomain1.com, @companydomain2.com, etc.
Flow: Change Owner - Assign to Rep
I created a report in SFDC of all our current customers that contains the customer email address and Account Owner. Then I exported it to excel and used text to column to create my list of email domains. Last, I created a smart campaign for each rep with the list of the email domains for which they are responsible. I re-run the report every so often to refresh the list.
Since company name can be written in so many different ways, I thought email domain would be a better option. It's not perfect, but it works pretty well.
I would question the premise that those leads should be going to the Enterprise Account Reps in the first place. Are you really leaving lead qualification of major accounts to the sales reps? Just because they own those specific accounts, doesn't mean that you need to be throwing a wrench into your lead qualification process.
Or do you have a private sharing model and are simply trying to make those "enterprise" leads visibile to the Enterprise Account Reps, and the BDR's still do the qualifying?
Why can't the BDR's qualify those leads just like they would any other lead, because then when converting the lead, SFDC will look up the account and suggest that you append to an existing account.
Also, usually the Enterprise Account Reps work a specific list of accounts - not just "Accounts that are SFDC". Is there a further designation of an account as "Enterprise" vs not?
Can you clarify?
Thanks a lot for the input. I think we'll go the BDR qualification route.
So a process change instead of a technical solution?
Yes. Process change.