1 Reply Latest reply on Sep 23, 2014 6:23 AM by Tim McMinn

    Subscribe Form on Website

      Hi I have one subscribe form on my website with various options to select.

      Like: -  Transportation & Logistics:
                  Operations Management
                  Webinars and Events
                  Press Release

      Now I wanna have segmentation based on mailing preference and also like to run Nurturing Program. 
        • Re: Subscribe Form on Website
          Tim McMinn

               Not so sure engagement programs are the right way here. All depends on how you want to market to these leads, but if you decide to do one engagement program per category..i forsee some roadblocks. 

               Leads cannot be active in more then one engagement program to my knowledge, so this complicates things  A LOT. 

               I'd suggest rethinking the nurture if this is true, or using the "older' nurture method with traffic cops to monitor leads in various programs.