0 Replies Latest reply on Aug 12, 2016 1:56 PM by Courtney Holmes

    Marketing & Education Specialist

    Courtney Holmes

      The American Institute of Architects, located in downtown Washington, DC  is actively recruiting for Marketing & Education Specialist. Our office is centrally located in Washington, DC. We offer competitive pay and a comprehensive benefits package that includes medical, dental, vision, 401k plan with employer match, tuition assistance, flexible spending accounts for health and dependent care, and more.

       

      This is a specialist level professional position responsible for managing the day-to-day operations
      of the marketing and education department on the Global Innovation team.  Current initiatives include the product lines of
      Contract Documents, Architectural Adventures, AIA ARE prep and any future
      businesses.   The position reports to the Director, Global
      Innovation Marketing but also supports the Director, Global Innovation
      Education.

       

      Job Duties:

       

      Marketing– 80%

      • Responsible
        for inputting, executing, tracking, and measuring the success of email
        marketing campaigns using marketing automation system (including database
        maintenance, webinar and in-person event invitations, customer communications,
        upsell/cross-sell emails, and lead nurturing campaigns)
      • Serve as the
        marketing automation and CRM platform administrator: train new and existing
        users, administer and manage licenses, stay abreast of the latest releases and
        updates, manage the vendor relationship
      • Work with
        designer to develop and optimize landing pages to support marketing campaigns
        and generate leads
      • Optimize email
        performance through A/B testing, personalization and content strategy
      • Manage
        prospect and customer databases.
        Maintain data integrity, list uploads, target segmentation, and touch
        cadences.
      • Develop procedures
        to ensure appropriate campaign tracking is in place to provide meaningful
        metrics including, but not limited to, campaign performance, lead performance
        and landing page performance.
      • Identify
        marketplace trends, tools, and technologies that drive online acquisition and
        higher quality of leads.
      • Maintain all Global
        Innovation content on the aia.org website.
      • Serve as
        project coordinator for paid advertising and manage lead activity through marketing
        automation system.
      • Coordinate
        logistics for attending industry tradeshows including booth set-up, marketing
        material delivery, budget, and lead initiatives.

      Education: -20%

       

      • Support the marketing
        and promotion of AIA Contract Documents education offerings
      • Assist with the
        communications and development of marketing campaigns to existing and potential
        customers to drive usage and attendance of AIA Contract Documents education
        offerings
      • Create course
        registration landing pages on marketing automation platform and/or aia.org.
      • Handle
        registration issues and process refunds for in-person courses and webinars
      • Create and
        update webpages housing recorded webinars and educational resources
      • Assist in
        researching education opportunities at tradeshows and other events

       

      Frequent Contacts:

       

      • AIA Contract Documents Committee Members
      • Global Innovation Customers
      • AIA National Convention Staff
      • Advertising Firm
      • Other AIA National Component Staff

       

      KSAs and Training and Experience:

      • Must be detail-oriented, passionate about marketing operations and
        demonstrate extensive experience using both marketing automation and CRM
        platforms.
      • 1-3 years of experience in email marketing operations
      • Experience with CRM and marketing automation software (Salesforce and
        Marketo strongly required)
      • Basic HTML knowledge (Preferred)
      • Strong written and verbal communication skills
      • Superior organization skills and attention to detail



      Bachelor’s degree in Marketing, Advertising, Communications or Business preferred
      with a minimum of 2-3 years of online marketing experience. Association
      experience a plus.

       

      Supervisory Requirement:

      None

       

      To apply, please submit resume to https://aiacareers.hua.hrsmartpe.com/hrsmart/ats/Posting/share/233/3