8 Replies Latest reply on Aug 19, 2016 12:20 PM by Colin Mann

    "Any marketing message is better than no marketing message"

    Megan Reed

      After a discussion I had with an executive that sparked a debate of sorts I am looking for some data to back up my stance... so I thought who better to turn to than the Marketo Community...

       

      The other day it was said to me that sending any type of marketing message via email to prospects was better than not sending anything at all. Do you agree?

       

      I disagree. After a lot of research and Marketo Champion's insights that I've read, sending the wrong message at the wrong time can harm a potential business relationship. Aside from the fact that they may unsubscribe and NEVER receive content in the future, what are some other points I should make in this "argument"? Statistical data is preferred.

       

      Thank you in advance for your time, thoughts, and data points.