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What to do with inactive leads

Question asked by Jennifer Bishop on Aug 3, 2016
Latest reply on Aug 3, 2016 by Jennifer Bishop

We are currently working on a plan to send out an opt-in email to our inactive leads (those that have not engaged by opening/clicking an email in the past 6 months, and any soft bounces that occurred in the past 3 months).  We are mainly doing this because we were told this will help us get off of the blacklist.

 

My thoughts were to create a trigger to change the leads that do not open the email to "marketing suspended" and add them to a specific list.  We also were thinking of possibly setting up a campaign where sales reaches out to these leads to determine what to do with them in our database.

 

Is this the best way to handle our inactive leads?  Open to more suggestions and to hear about every else's process.  Thanks!

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