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There are several options and threads on this topic.
- Opt In is always better and reduces blacklisting events.
- but you can't email the people who DO NOT opt in again.
- And emailing people who aren't engaged may cause you to get blacklisted again.
- Don't bother with Hard Bounced at all.
- Soft bounces shouldn't be separated; they are temp failures and it just won't matter.
- Anyone who does not opt in should be set to Invalid. I use a set of batch campaigns to find all hard bounces and highly inactive leads to invalidate on a regular basis.
Thanks, Josh. Always appreciate your help.
Maybe opt-in isn't the right word for this because these leads already consented to receiving emails a long time ago. They have just been inactive by not opening/clicking on an email in the past 6 months. The "opt-in" email is asking them to update their email preferences. Assuming this may change your answer? We may end up not contacting all of them, and creating some Smart Lists with groups of leads that we want to target to receive this email instead. We sadly have over 80k inactive leads, and our database only has 152k marketable leads. Our plan is to split up the sends so we don't blast it to all at once and risk being blacklisted again. Not having a real CRM is what's harming our database as well.