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Job Opening: Marketing Automation Specialist (San Jose)

Question asked by 7e82acd2234e328b690a7da33f4e9e52025fb96b on Jul 29, 2016

Please reach out to me directly if you have any questions at all jwong@vocera.com.

 

Responsibilities

  • Execute lead generating electronic marketing campaigns to effectively engage targeted audiences
  • Build and test program workflows in Marketo to achieve the goal of each campaign, including correct assets, copy, images, data collection, and tracking points
  • Load lists and campaigns properly into Marketo; maintain database on an ongoing basis
  • Create, load, and test emails, landing pages, and other assets
  • Ensure qualified leads are routed the sales development team for appropriate follow-up based on lead participation in program, campaign and content
  • Measure, optimize and report on campaign analytics

Competencies

  • Passionate self-starter who is tech savvy with an attention to detail
  • Demonstrated knowledge of inbound marketing, demand generation, and email marketing best practices
  • Work collaboratively with diverse, multi-location, and geographical teams in a fast-paced environment
  • Effectively and efficiently work under tight deadlines and manage multiple projects across the organization

Requirements

  • Bachelor’s degree in Communications, Marketing, or related field, or equivalent
  • 3+ years of relevant experience, preferably in the healthcare industry
  • Demonstrated expertise utilizing marketing automation tools, experience with Marketo preferred
  • Experience with HTML, CSS, Salesforce.com, JavaScript coding, very helpful
  • Good knowledge of Microsoft Office (Word, Excel and PowerPoint)

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