0 Replies Latest reply on Jul 29, 2016 12:50 PM by 7e82acd2234e328b690a7da33f4e9e52025fb96b

    Job Opening: Marketing Automation Specialist (San Jose)

      Please reach out to me directly if you have any questions at all jwong@vocera.com.

       

      Responsibilities

      • Execute lead generating electronic marketing campaigns to effectively engage targeted audiences
      • Build and test program workflows in Marketo to achieve the goal of each campaign, including correct assets, copy, images, data collection, and tracking points
      • Load lists and campaigns properly into Marketo; maintain database on an ongoing basis
      • Create, load, and test emails, landing pages, and other assets
      • Ensure qualified leads are routed the sales development team for appropriate follow-up based on lead participation in program, campaign and content
      • Measure, optimize and report on campaign analytics

      Competencies

      • Passionate self-starter who is tech savvy with an attention to detail
      • Demonstrated knowledge of inbound marketing, demand generation, and email marketing best practices
      • Work collaboratively with diverse, multi-location, and geographical teams in a fast-paced environment
      • Effectively and efficiently work under tight deadlines and manage multiple projects across the organization

      Requirements

      • Bachelor’s degree in Communications, Marketing, or related field, or equivalent
      • 3+ years of relevant experience, preferably in the healthcare industry
      • Demonstrated expertise utilizing marketing automation tools, experience with Marketo preferred
      • Experience with HTML, CSS, Salesforce.com, JavaScript coding, very helpful
      • Good knowledge of Microsoft Office (Word, Excel and PowerPoint)

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