Skillsoft, the global leader in eLearning is currently seeking a Marketing Operations Specialist to join our corporate marketing team based in Nashua, NH. We are a leading global provider of high-quality, innovative, cloud-based learning and performance support resources - enabling organizations to achieve competitive advantages through superior enterprise-wide knowledge and skills.
About the Role:
The Marketing Operations Specialist is responsible for setup, quality assurance, execution, and maintenance of online demand generation programs using Marketo. In this role you will have the opportunity to work for a technology leader, with a wide portfolio of brands, supporting global marketing initiatives across the organization. You will play an integral role in lead generation, nurturing, email marketing, global campaigns, and customer/prospect outreach activities.
• Create, manage, and measure demand generation campaigns in Marketo and Salesforce
• Develop and execute multi-touch campaigns, test strategies, nurture flows, and engagement programs
• Manage audience segmentation to include number of touches and engagement
• Assist with list management, segmentation, cleansing, de-duplication, data integrity practices
• Look for opportunities to optimize programs and performance management by assisting the marketing team in implementing test strategies
• Educate and enforce marketing automation and email deliverability best practices
• 2-5 years of experience in B2B demand generation, digital marketing, or similar role
• Knowledge of marketing automation tools and processes
• High level of technical aptitude and the ability to work collaboratively in a fast-paced changing environment
• Experience with database management functions, including list management, cleansing, data validation and segmentation
• Excellent communication skills and attention to detail