3 Replies Latest reply on Aug 3, 2016 6:36 AM by Duane Kennerson

    RTP Segments - "Search Terms"

    Luis Costigan

      Hi all,

       

      This is a basic question but I couldn't seem to find any information to clear it up.

       

      In Marketo RTP, it is possible to segment a user based on "Search Terms".

       

      Does this mean the term searched on a search engine before coming to the site, or a term searched for once already on the site?

      If it's the former, I'm not sure how this would be possible with Google Secure Search.

       

      Any input would be appreciated.

       

      Kind regards,

      Luis