It depends on what you want to do.
Are you trying to create a campaign so you can have them ongoing added to a program to track success?
If so, you can do either "is sent sales email" (trigger) OR "was sent sales email" (batch)-but if you do the batch, make sure you schedule it to run every night. I would probably just go with the trigger version.
And you should use "contains" with the subject line and leave off the numbers and parentheses.
I'm trying to figure out who the sales insights emails were sent to, because sales goes in and sends to people, then they ask me to pull a report of who they sent to...because the reports will have email and phone numbers...they don't take the time to track and record that info up front, thinking I can just run a report...can a report be created in SFDC to pull specific sales insights activities?
Okay gotcha. You actually don't need a Smart Campaign at all probably. You can just make a Smart List using the criteria "Was Sent Sales Email" and "Subject Contains" with the subject of the email in question. That will give you a list of leads that you can either:
1. Export to Excel and send to them
2. Add to a SFDC Campaign for them to look at