0 Replies Latest reply on Jul 27, 2016 8:19 AM by 494f98121d3574d5bc188f97cf6605d7b9fc02d3

    Director, Integrated Marketing - tCell.io

      The Director, Integrated Marketing will be a key member of the marketing leadership team and

      will be instrumental to the success of tCell.io marketing and sales efforts. The Director will focus

      on a building and executing demand generation strategy, automation, and campaigns across all

      communication channels. The Director will be responsible for demand generation and

      developing and leading the execution of end-to-end integrated marketing campaigns

      supporting tCell.io’s business goals. The Director, Integrated Marketing, reports to tCell.io’s VP

      of marketing, and is responsible for:

      • Defining, implementing, and optimizing marketing automation and lead nurturing to

      drive opportunities across all marketing channels

      • Communications across the entire customer journey to increase conversion

      • Establishing analytics to measure inbound marketing activities against goals

      • Developing and executing digital marketing initiatives (SEO, SEM, database, paid etc.)

      • Directing the planning and execution of events

      • Teaming closely with sales to help convert leads to opportunities to customers.

      Qualifications

      • 10+ years’ experience with significant B2B demand generation experience

      • Startup experience and can-do attitude

      • Proven execution capability for digital marketing initiatives

      • Storytelling: an ability to understand what motivates customers and translate that into

      stories, messages, content, and campaigns that generate breakthrough results

      • Ability to manage teams and agencies

      • Proven track record in building ROI-driven lead gen programs

      • Experience implementing marketing automation and related tools like Google Analytics,

      Marketo, and SFDC

      • Excellent communications skills; strong analysis capabilities

       

       

      About tCell.io:

      tCell.io provides security for applications and services in production. With an approach

      combining in-application instrumentation and cloud-based analytics, tCell.io helps organizations

      determine the attack surface of their applications, monitor threats, and defend against attacks.

      Whether an organizations’ business applications are on-premises or cloud-based, tCell.io's

      unique approach makes application security easy. tCell.io was founded by the former product

      leader at Blue Coat and Okta, and the former VP of engineering at Splunk, and is backed by a

      strong combination of investors, including Menlo Ventures, A Capital, and Webb Investment

      Network.

       

      If interested, please contact Chris King chris@tcell.io  VP Marketing for tCell