The Director, Integrated Marketing will be a key member of the marketing leadership team and
will be instrumental to the success of tCell.io marketing and sales efforts. The Director will focus
on a building and executing demand generation strategy, automation, and campaigns across all
communication channels. The Director will be responsible for demand generation and
developing and leading the execution of end-to-end integrated marketing campaigns
supporting tCell.io’s business goals. The Director, Integrated Marketing, reports to tCell.io’s VP
of marketing, and is responsible for:
• Defining, implementing, and optimizing marketing automation and lead nurturing to
drive opportunities across all marketing channels
• Communications across the entire customer journey to increase conversion
• Establishing analytics to measure inbound marketing activities against goals
• Developing and executing digital marketing initiatives (SEO, SEM, database, paid etc.)
• Directing the planning and execution of events
• Teaming closely with sales to help convert leads to opportunities to customers.
Qualifications
• 10+ years’ experience with significant B2B demand generation experience
• Startup experience and can-do attitude
• Proven execution capability for digital marketing initiatives
• Storytelling: an ability to understand what motivates customers and translate that into
stories, messages, content, and campaigns that generate breakthrough results
• Ability to manage teams and agencies
• Proven track record in building ROI-driven lead gen programs
• Experience implementing marketing automation and related tools like Google Analytics,
Marketo, and SFDC
• Excellent communications skills; strong analysis capabilities
About tCell.io:
tCell.io provides security for applications and services in production. With an approach
combining in-application instrumentation and cloud-based analytics, tCell.io helps organizations
determine the attack surface of their applications, monitor threats, and defend against attacks.
Whether an organizations’ business applications are on-premises or cloud-based, tCell.io's
unique approach makes application security easy. tCell.io was founded by the former product
leader at Blue Coat and Okta, and the former VP of engineering at Splunk, and is backed by a
strong combination of investors, including Menlo Ventures, A Capital, and Webb Investment
Network.
If interested, please contact Chris King chris@tcell.io VP Marketing for tCell
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