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Pro and Cons of "Add A/B Test" Functionality

Question asked by e273d327ca3a4d48583fc6b279307a7df508ee43 on Jul 25, 2016
Latest reply on Jul 26, 2016 by dac034e5ee8fc4ae3cc7702b463baa7272a38ad7

Hello,

 

We are currently working to outline A/B testing that will test eight different variations of the subject line in our email. To my understanding there are two ways to do this:

 

a) We set this up utilizing the A/B test functionality within Marketo.

b) We clone and modify eight separate emails, and do analysis manually.

 

My question is whether or not there are cons to using the built in A/B testing split in Marketo. We want to be able to look at specifics of who the contacts responding to each variation are, and want to ensure we won't have any restrictions to the type of data we can see.

 

Thanks in advance for any responses.

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