0 Replies Latest reply on Jul 25, 2016 4:15 PM by b95aae425201b82fb6ced69aecefd5dd211920ec

    Job Opening: Digital Marketing Specialist (Mtn View)

      Hello SVMUG,


      We are looking to hire a Digital Marketing Specialist to join our Marketing team at Takara Bio USA (formally known as Clontech Laboratories, Inc.).  Interviews will start next week.


      Primary Duties & Responsibilities

      • Report campaign results and make suggestions for improving performance.
      • Plan and execute PPC campaigns, including but not limited to implementing bidding strategies, maintaining campaign structure, and budget management.
      • Provide website administration and collaborate with team members in the content creation process, from concept to published page.
      • Contributes to the planning and implementation of Marketo campaigns, including campaign setup, list management, segmentation, and A/B testing .
      • Utilize social media channels to maximize reach that is consistent with corporate brand identity.
      • Direct knowledge of SEO best practices such as keyword research, on-page optimization, and link building.
      • Insure products are displayed accurately and optimally on eProcurement systems such as SciQuest.
      • General support of other Marketing teams to insure timely product launches and on-target promotional campaigns.
      • Maintain documentation for major areas of responsibility.


      Technical Duties & Responsibilities

      • Deep interest in measuring and optimizing campaign effectiveness.
      • Report marketing activities on a monthly, weekly, and ad-hoc basis.
      • Maintain and initiate marketing programs using Google AdWords, Marketo and Salesforce.
      • Demonstrate expertise in SEO, SEM, email, social media, and marketing automation tools.
      • Assist in tuning search results for the corporate website.
      • Maintain product data files on eProcurement sites.


      Education/ Experience

      • Undergraduate degree or higher in Life Sciences or Business with significant experience in required field of specialization.
      • 1-2 years of experience in a related area or equivalent combination of education & experience. Biotech / Life Science marketing experience preferred.


      Click here for more info.