Job Opening: Digital Marketing Specialist (Mtn View)

Discussion created by b95aae425201b82fb6ced69aecefd5dd211920ec on Jul 25, 2016

Hello SVMUG,


We are looking to hire a Digital Marketing Specialist to join our Marketing team at Takara Bio USA (formally known as Clontech Laboratories, Inc.).  Interviews will start next week.


Primary Duties & Responsibilities

  • Report campaign results and make suggestions for improving performance.
  • Plan and execute PPC campaigns, including but not limited to implementing bidding strategies, maintaining campaign structure, and budget management.
  • Provide website administration and collaborate with team members in the content creation process, from concept to published page.
  • Contributes to the planning and implementation of Marketo campaigns, including campaign setup, list management, segmentation, and A/B testing .
  • Utilize social media channels to maximize reach that is consistent with corporate brand identity.
  • Direct knowledge of SEO best practices such as keyword research, on-page optimization, and link building.
  • Insure products are displayed accurately and optimally on eProcurement systems such as SciQuest.
  • General support of other Marketing teams to insure timely product launches and on-target promotional campaigns.
  • Maintain documentation for major areas of responsibility.


Technical Duties & Responsibilities

  • Deep interest in measuring and optimizing campaign effectiveness.
  • Report marketing activities on a monthly, weekly, and ad-hoc basis.
  • Maintain and initiate marketing programs using Google AdWords, Marketo and Salesforce.
  • Demonstrate expertise in SEO, SEM, email, social media, and marketing automation tools.
  • Assist in tuning search results for the corporate website.
  • Maintain product data files on eProcurement sites.


Education/ Experience

  • Undergraduate degree or higher in Life Sciences or Business with significant experience in required field of specialization.
  • 1-2 years of experience in a related area or equivalent combination of education & experience. Biotech / Life Science marketing experience preferred.


Click here for more info.