2 Replies Latest reply on Jul 26, 2016 3:22 PM by Rose Masidi

    Do I need to set text for every segment in email with dynamic content?

    Rose Masidi

      Hi there,

       

      This is probably a really basic question, but when setting up a an email with dynamic content do I need to set the dynamic content for every segment, or will any "unused" segment just inherit the default text?

       

      Example: I'm sending an email to a smart list for leads in European countries, and I need to have slightly different content for the UK and non-UK European leads. My "Country" segmentation has the following countries: UK, Australia, US. I've changed the dynamic content for UK & Default and left Australia & US alone.

       

      Because the original smart list doesn't have any leads from the US or Australia, do I still need to set the text for these segments? If by some reason the smart list included someone from the US, what text would they see?

       

      Thank you!