Is it because you started your querystring with a & instead of an ?
That might confuse Marketo.
Not just Marketo -- standard URL structure requires the ? separating the pathname from the query string!
So I replaced the # with ? in the query string but that did not help any. Instead it returned a whole different set of captures.
Original URL: http://URL.com/marketo-form-test/?aliId=5940711
utm_source = Twitter
utm_medium = Social
utm_term = GTS-2016
utm_content = Visit
utm_campaign = Organic
In this case the form only captured the Medium and did so incorrectly (utm_medium). It failed to capture any other field.
Any idea why that might be?
You need to use a ? for JUST the first parameter. Your URL should be structured like this:
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The way Marketo works is that it will overwrite/update information for each lead. The lead is the unique identifier, not the event. You could look in the lead's activity log to see where the data was changed, but you can't pull a list that will contain multiple values for each lead. What you are doing is correct. Sanford Whiteman probably knows more than I do, though. There may be some way to get around that with the API, perhaps.
Thank you for the prompt reply-
Yeah, Sanford replied as well. It doesn't appear to be native functionality so we are looking at passing data into a custom data object to see if that will help us compile historical data.
Again, appreciate your help!
A query string starts after the first ? character. It does not contain any more literal ?s.
A query string contains one or more so-called query parameters.
Each parameter takes either the form
Those params are then separated by the & character.
are all valid formats.
Your format with multiple ?s is not valid.
I'm very new to Marketo and I'm curious which report I would use to view the UTM submissions?
I was about to add a case but noticed this one at the top of the list.
I have the UTM query parameters missing for some contacts but not others. All coming from the same place and google url.
Its reporting original referrer in a selection of ways.
The google url was used on a Linked in sponsored ad.
In most cases the UTM parameters are in the query parameters but that wont show in the original referrer field.
I'm not sure whats going on.