Is there a way to have Marketo only increase a lead's score the first time they open an e-mail? Sometimes we see customers open e-mails over and over again and their scores go up too quickly and makes them an SQL before they are probably ready.
Thanks in advance for the help.
there are a few ways you could do this, but scoring on email opens isn't really advisable. Click activity is generally the best practice for lead scoring.
The reason is because scoring on opens can lead to poor data quality. Emails can be marked as open for a variety of reasons that don't necessarily add up to real-world engagement.