I am using the marketo REST api to send an email out to users in real time based on user actions on our site. The only way that I have found to do so is by following the steps listed here http://developers.marketo.com/blog/sending-transactional-emails-with-the-marketo-rest-api-part-1/ Basically I trigger the campaign to send out the email that has been associated with it in the 'Flow' section of the campaign. The problem is that this same email will go out to the same user multiple times. This breaks the analytics by lumping stats for each user-email together and we have no way of gathering accurate open/click through rates for the campaign. Can anybody suggest an alternative way to approach this problem or collect analytics?
This does seem to be related to the following:
Thanks in advance.
Yes, you can solve this problem by using the analytics module RCA. It can differentiate between emails based on date sent, even if it is the same email sent multiple times. If you don't have RCA, you should contact you Account Executive.
Otherwise, the emails will get lumped together in the standard reporting.