4 Replies Latest reply on Jul 14, 2016 12:36 PM by Sanford Whiteman

    Marketo and Wordpress Blog - Optimizing Known/Anonymous Lead Experience through Streamlining Forms

      Currently, my team is working on building out a new WP blog.

       

       

      We are trying to figure out what combo of WP + Marketo functionality (lP/form//MK form embed/iframe LP/iframe form/plug-in) we'd need to accomplish the below user experience. If you could provide advice on what combo of the aforementioned WP + Marketo functionality we'd need to make the below experience possible on our blog, that would be deeply appreciated!

       

       

      If anonymous lead goes through this flow:

       

      1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header

      2) Then clicks a banner on our blog through to an LP touting an Ebook

       

      **Then the lead is shown a form that has 'company name'/'first name'/'last name'/'phone number'/'country'/'email' (the email field would be pre-filled, if possible) on the Ebook's LP**

       

      ~

       

       

      If a 'known' lead goes through this flow ('known' because, say, they already filled out 1 'request demo' form on our main site):

       

       

      1) Enters the 1-field newsletter subscripton 'email address form' in our WP blog header (or skips this)

      2) Then clicks a banner on our blog through to an LP touting an Ebook

       

      **Then the lead is shown no form and rather an LP that exclusively features a 'Submit' button (sans form)  OR is not shown any LP at all and is instead directly brought to the EBook **

       

       

      What combo of functionality would i need? HTML form embed on WP site or Iframed Marketo LP on WP site or Iframed form on WP site (etc.)?