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Interpreting weekly Champion/Challenger email reports

Question asked by 8f47099054f932810c6be1a87fd693f2ef99a335 on Jul 14, 2016
Latest reply on Jul 15, 2016 by Josh Hill

Hi there,

 

We're trying to interpret our results from Champion/Challenger A/B tests.

 

It's unclear to us whether "Clicks" refers to

1) percentage of clicks past week or cumulative (in which case, why would one receive 6.45% and the other 0%?)

2) total clicks since the start of the campaign (in which case, why a decimal?)

3) total clicks that week

4) average clicks per week so far

5) something else entirely

 

 

Can someone help us interpret this?

 

Thanks!

 

Mariel

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