We're trying to interpret our results from Champion/Challenger A/B tests.
It's unclear to us whether "Clicks" refers to
1) percentage of clicks past week or cumulative (in which case, why would one receive 6.45% and the other 0%?)
2) total clicks since the start of the campaign (in which case, why a decimal?)
3) total clicks that week
4) average clicks per week so far
5) something else entirely
Can someone help us interpret this?