I work at SurveyMonkey and as we develop the 2nd Edition of our integration we would love to know what kinds of surveys you create for Demand Gen purposes!
Specifically - what are your survey questions? Are the surveys used for Top-Of-Funnel-Acquisition or Middle/Bottom-Of-Funnel-Conversion purposes? Are you asking questions that relate to demographic/firmographic attributes such as location, job title, job role, industry, number of employees? Are you asking open-ended questions? Specific to your industry? I would love to know and/or see samples and examples of your surveys - whether they are in SurveyMonkey or another tool (I promise I won't judge! )
**Bonus Points** - If you have any metrics how surveys have improved your conversions, we'd love to chat with you!
Please comment below or feel free to PM or email me.