10 Replies Latest reply on Jul 19, 2016 2:14 PM by 652b902a60dc70426ef2d111f073b6910783a2c7

    Marketo's Default Lead Scoring Program

    Taryn Spiller

      Does anyone know how Marketo's default lead scoring program works (or if something of the sort even exists)? Right now we currently do not have our own lead scoring model set up however our leads are receiving scores through what appears to be a default model from Marketo. My question is, how do we figure out the way our leads are currently being scored? Some of our leads have very high scores and we can see their activity history, however we cannot tell which behaviors and actions are attributed to a certain score. Any insight would be greatly appreciated!