2 Replies Latest reply on Jul 7, 2016 7:35 AM by Dan Stevens

    Are unsubscribes considered "clicks" when doing A/B testing?

    Dan Stevens

      We have an A/B test underway with the following results so far:

       

      When looking at the "clicks" in the Members tab, there is no data.  Yet, the dashboard indicates two clicks.  Does Marketo consider clicks on the unsubscribe link as clicks that are evaluated in an A/B test?  If so, this isn't consistent with how Marketo tracks this behavior outside of A/B tests.