has anyone searched / implemented a predictive scoring / predictive analytics solution for B2C markets?
Most of the ones we have been looking into are mostly B2B, focusing a lot on account/firmographic data. We would need a product that integrates with Marketo and leverages contact info, social network and behavior info.
Thanks in advance for your input.
I've used AgilOne in the past for B2C, though it's not going to give you the social component—you'd need to architect a solution with something like Engagor and custom SFDC scripting (and get a person to actually man any sort of social listening.)