I've started using bit.ly links in the text versions of our emails, so I've got a little bit of extra tracking. Just something to get an idea of if people are responding to text versions.
Beyond that use, it got me wondering... is there any relevant use for bit.ly in marketo? I know there's an integration tool, but is it worth setting this up? Other than maybe shorter, cleaner URLs, I'm not thinking of any reason I'd need to use bit.ly. ( we don't have the enterprise bit.ly account at the moment )
So I thought I'd ask the question here and see if somebody had more insight and experience on this.