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From your description I assume that you are linking the PDF as a link from a download button or a URL within an email. This is how I do this myself.
Do upload it to the 'Images and files' folder in the Design Studio as you indicate. You can see PDF files in my example below.
Secondly click on the PDF you want and copy the URL you see - my example below. You can then paste that link into your editable email using the insert link function either by selecting the text you want to link or selecting the image (e.g. a download button). That link will then go directly to the PDF from the email.
However, generally I send email links to a landing page so that we can build forms. I recognise that sometimes a direct download from an email is required though.
1 of 1 people found this helpful
Colin - Thank you SO very much. This is exactly the information I needed. The step I was missing was getting the URL by clicking on the PDF I had uploaded into the Images folder. You are a lifesaver!
4 of 4 people found this helpful
Maybe switch your Correct Answer to Colin? Also, you should post to the Products space, not Marketing Central. Products is the main Q&A section.
And one technical addendum: be aware that sending direct download links will create breaks in analytics in a multi-device environment (and just about everyone lives in a multi-device environment these days). If someone fills out a form on Device A but downloads your PDF on Device B, their other web activities on Device B will not be tracked to the lead. Sending to a web page will give you far better coverage.
No problem at all. It was nice to see a question I could answer!