0 Replies Latest reply on Jul 5, 2016 3:24 AM by Luis Costigan

    How are segment Matches in RTP calculated?

    Luis Costigan

      Hi all,

       

      I had a bit of an anomaly in my data from GA and RTP.

       

      In our model within RTP, a segment is decided if a user visits a certain page.

      This works by using Google Tag Manager to fire a tag if a user views a certain page, the tag itself containing a custom variable.

      In the segment settings, the segment is decided if "Custom Variable is xxxxx".

       

      For example, a user looks at page A, a tag with "custom variable = A" is fired, so Marketo places that user in segment A.

      A user looks at page B, a tag with "custom variable = B" is fired, so Marketo places that user in segment B.

       

      Simple.

       

      However, in GA we have looked at the PV for these "segment-deciding" pages,

      and the number of segment matches in Marketo far exceeds the PV in many cases over the same period.

       

      According to Marketo's documents, "Matches" is defined as: "The number of visitors meeting the customized, defined criteria of the segment"

      In my case, this surely means the number of people who have been been sent a tag with a certain custom variable, then matched by Marketo.

       

      Since viewing a certain page is the only thing that defines a certain segment in our model, it is impossible to have more segment matches than PV.

      If viewing page A is the only way to be in segment A, how can there be more matches for segment A than PV for page A?

       

      If anyone knows in good detail how the "matches" value in RTP segments is calculated, please let me know.

      Alternatively, if anyone knows a reason why this may be occurring feel free to chip in!

       

      Kind regards,

      Luis