1 Reply Latest reply on Jun 27, 2016 1:47 PM by Grégoire Michel

    Nurture Program without Nurture-Specific Content

      Hello Marketo Community-

       

      I am trying to create a 12-step nurture program. However, the content we are using is not nurture-specific (meaning they are assets that may have been engaged with organically on the website). I have created a number of exclude lists to prevent someone from getting content they have already engaged with, but as I try to build the send logic, I get stuck.

       

      I see the flow being something like this:

       

      IF Lead is Created

      AND Is not member of program (A)

      SEND email from program (A)

       

      IF Lead is Created

      AND Is a member of program (A)

      SEND email from program (B)

       

      IF Lead is Created

      AND is a member of program (B)

      SEND email from program (C)

       

      This results in many, many IF statements. Is there a way to build this using engagement streams?

       

      Any advice would be greatly appreciated.