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Nurture Program without Nurture-Specific Content

Question asked by 98a86832796a202a43aa30a86b2e64fa5019d26a on Jun 27, 2016
Latest reply on Jun 27, 2016 by Grégoire Michel

Hello Marketo Community-

 

I am trying to create a 12-step nurture program. However, the content we are using is not nurture-specific (meaning they are assets that may have been engaged with organically on the website). I have created a number of exclude lists to prevent someone from getting content they have already engaged with, but as I try to build the send logic, I get stuck.

 

I see the flow being something like this:

 

IF Lead is Created

AND Is not member of program (A)

SEND email from program (A)

 

IF Lead is Created

AND Is a member of program (A)

SEND email from program (B)

 

IF Lead is Created

AND is a member of program (B)

SEND email from program (C)

 

This results in many, many IF statements. Is there a way to build this using engagement streams?

 

Any advice would be greatly appreciated.

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