Best day of the week to send email to an auto dealership?

[Anonymous]

Does anyone have experience on this? Would also be very interested in getting recommendations on time of day. Thanks!

[Brittany_Stover]

Hi Val,

I work in a manufacturing company, we send emails to Automotive, Aviation, Power Gen, etc. and found that generally towards the end of the week and into the weekend are our more effective times in our communication.

[Joe_Reitz]

great tip Brittany Stover​, but the best thing I think you could do in this scenario is set up an A/B test based on send times. That way you don't have to guess, and learn some key information to help your MA program moving forward!

Email Test - A/B Test - Marketo Docs - Product Docs