We are sending out an email to leads that have four links in them. The report I want to run is I want to see the unique clicks of one particular link in that email. I sent a test to just myself and clicked all the links in the email and ran an Email Link Performance (ELP) and Email Performance (EP) report.
- I understand that the difference between the two reports is that the EP tracks unique clicks, but how can I get it to report unique clicks of just ONE of the links as opposed to all of the links? When I tried to use a smart list "Clicked Link in Email: Email is ___ Link is ____" both reports came back completely blank. I'm ok with getting a report of ALL the links, it just concerns me that I'm doing something wrong.
- When looking at the EP report - it said they was only 1 click. I just want to confirm that it tracks only that one lead clicked ANY link in the email, even if there are multiple links within the body of the email?
- When I selected the email in the setup for the ELP, the columns that came back were Clicked, %Clicked, Leads, %Leads (the default). For clicks and percent clicks, it makes sense to me that they were each 1 and 25% totaling four clicks. (I took it to mean as times specific link was clicked / total clicks) However, wouldn't I'm not following why the Leads and % Leads came back with the same number If I was the only lead to get the email, shouldn't all the "% Leads" be 100% since all the leads clicked the link? (Hovering over the column says % of leads who have clicked the lead in the email.)
- Also, is there a way to see what numbers are pulled to calculate some of the percentages. Like I said above, it just makes sense to me that the "% Leads", above, it just makes sense to me that each click would not be an equivalent to a lead, which is what that math is suggesting it did. Now I'm just not confidence that I'm understanding the math in the reports so is there a place I can go to check how they are getting their numbers (Excluding creating a discussion topic each time I confuse myself looking at a report.)
The combo of the problem I was having with #1 and the reporting confusion in #3 just completely had me short-circuit. While we still want to see total clicks and not just unique clicks of all the links, I'm just looking for a simple way to report this, similar to the example columns below.
|Clicks||%Clicks||Unique Clicks||% Unique Clicks|
|Total||SUM||(SUM / Delivered) %||SUM||SUM / Delivered) %|