2 Replies Latest reply on Jun 22, 2016 6:45 AM by 3ebc036cc5c5a8d2cc315b11478ffa1f0c8a2430

    Marketo reporting delivering different results

      Hello folks,


      I ran an email performance report earlier this month for a bunch of email programs we have running. From that I recorded the various open rates, CTR, sends, etc... to make recommendations on.


      I've returned to the same report this month, for the same time period as before and no change in setup, but now Marketo is showing me vastly different results.


      For example, I had a few low performing emails that had almost 790 sends with very low open rates and CTR. Now, those low performing emails only have 3 sends with a much higher CTR and 100% open rate.


      Why is there such a discrepancy? Shouldn't Marketo give me the same results with its reporting if I'm looking at the same time period regardless of when I look at the report?


      Thank you in advance,