9 Replies Latest reply on Jun 22, 2016 4:01 PM by d07f00037c470975b804d9809eaa520f740ffc6d

    How Well Can I Trust the Open Rates in Marketo?

    Greg Jackman

      When an email recipient opens an email, is Marketo only able to count it as an Open if the images load and show up for that recipient? The article below says that Marketo only registers an Open if images are loaded. It uses Gmail's "Display Images" (does this option still exist in Gmail?) as an example : Can I trust my Marketo email open rates?

       

      Also, I've heard that if a recipient sees an email loads in the preview pane in Outlook, Marketo registers that action as an Open, even though the recipient might just delete it then and there.

       

      Can anyone provide some insight on these points? Thanks.