0 Replies Latest reply on Jun 21, 2016 7:20 AM by Valerie Armstrong

    Marketing Operations Specialist - Providence, RI

    Valerie Armstrong

      Upserve is looking for a Marketing Operations Specialist to join our team in Downtown Providence, RI.  Interested?  Apply now or message me here or on LinkedIn.

       

      Responsibilities:

      • Manage the systems, tools, and technology that enable efficient and effective campaign launches
      • Enable our marketing and sales teams to connect with thousands of restauranteurs throughout the United States
      • Automate Workflows - Collaborate with key stakeholders to identify key gaps in current processes and systems, and optimize workflows for marketing and sales productivity.
      • Marketo Campaign Execution - Work with the demand generation team to help them operationalize marketing campaigns between Marketo and Salesforce.
      • Measurement, Tracking, Reporting - Configure analytics tools to capture and analyze programmatic data. Extract and share actionable insights with team.
      • Lead Management - Maintain, enhance and optimize our lead management process in coordination with the sales and marketing team leads.
      • Database Hygiene - Work with team to maintain database health - ensure data cleanliness & completeness leveraging tools in Marketo, SalesForce & other third-party data providers.

       

      About You:

      • Understands how to accelerate growth by creating scalable marketing programs through automation
      • A passion for operational efficiency and thrive on driving revenue through automation
      • BA/BS or equivalent working experience
      • 1-2 experience with marketing automation/email service provider or tool  (Marketo preferred).
      • Moderate knowledge of Salesforce.com (or other CRM tool)
      • Understanding of modern marketing
      • A strong knowledge of marketing automation and email marketing best practices
      • Solid understanding of workflow processes and systems to optimize marketing and sales productivity.
      • Ability to work cooperatively across departments
      • Strong understanding and previous work experience with Microsoft Excel
      • BONUS POINTS: Marketo Certified Expert and/or Marketo Revenue Cycle Analytics Certified.
      • BONUS POINTS: Proficient in HTML/CSS