0 Replies Latest reply on Jun 21, 2016 7:14 AM by Valerie Armstrong

    Marketing Lead Nurture Specialist - Providence, RI

    Valerie Armstrong

      Upserve is looking for a Marketing Lead Nurture Specialist to join our team in Downtown Providence, RI.  Interested?  Apply now or message me here or on LinkedIn.

       

      Responsibilities:

      • Using inbound marketing tactics such as email and social media to add value through content, resources, and other calls-to-action. Your goal is to turn interested, qualified leads into successful customers.
      • Analyzing and interpreting what behaviors and patterns make customers successful and more likely to be retained by Upserve
      • Create the strategy for nurturing leads through a mix of helpful content and other calls-to-action.
      • Finding new approaches to lead nurturing, including but not limited to channels like email, social media, blogging, and events.
      • Creating and implementing new projects and creative ideas that help improve customer conversion rates.

       

      About You:

      • Understands that driving inbound leads is a marathon not a sprint
      • A passion for helping the sales team reach their goals
      • Thrives on planning and long term goals with big rewards
      • BA/BS or equivalent working experience
      • Expertise in marketing automation and database segmentation to build and optimize the right nurturing tracks
      • Previous experience in Marketo/Salesforce
      • Strong command of all marketing tactics, not just email
      • Excellent writer and communicator