2 Replies Latest reply on Jun 13, 2016 5:06 AM by Geoffrey Krajeski

    Email Link Performance Report

    Jamie Barclay

      In looking at the email link performance report there are two metrics "Clicks" and "leads"  -

       

      I'm providing the example below
      Clicks are higher than leads; yet when I run a smart list for the "clicked link" (my target link) - the number comes out to equal "Leads" - I'm assuming "clicks" means unique leads whether or not they clicked that link multiple times (i.e,. desktop, phone tablet = 3 clicks/1 lead).  Can you confirm?

       

      If this is true, then it seems like the true metric we should be looking at would be leads. 

       

      Also was wondering if a lead forwards an email to someone, would that click through traffic be linked to the original lead that received the email or would that person that was forwarded the email show up as a new/unique lead?

       

      Also my understanding is that the Email Performance Report reflects "unique" opens, clicks, etc.  Can you confirm.

       

      Thank you.

        • Re: Email Link Performance Report
          Juan de Dios (Marketing)

          Hi Jamie

           

          Email Link Performance Report will show you the following

          Clicks = Total # of clicks on this link (Not unique clicks).

          % Clicks = Total # of clicks on this link / Total # clicks of all links in the Email (not unique).

           

          Leads = Total # of unique leads that clicked this link.

          % Leads = Total # of unique leads that clicked this link / Total # of unique clicks by leads of all links in the Email.

          ____________________________

          Email Performance Report does reflects "unique" opens & clicks

          ____________________________

          (note: if you hover over the column it will tell you what it is):

          • Re: Email Link Performance Report
            Geoffrey Krajeski

            Also keep in mind that in other Email reports to use the number of delivered when calculating the percentages.

             

            A common misconception is that it is based on number of sent.