AnsweredAssumed Answered

Getting Customers to Opt In: Including a Contest/Prize?

Question asked by Alexis Shamsi Hughes on Jun 6, 2016
Latest reply on Jun 9, 2016 by Geoff Krajeski

Hi Marketo Community,


I am interested in your experiences and examples with using a contest or incentive/giveaway to motivate customers to opt-in to your marketing emails.


The idea is that we would deliver a one-time email campaign asking customers who've done business with us in the past but are NOT opted in to expressly opt in. To generate a high response, we'd like to advertise that if they sign up they will be entered to win a prize.


Please let me know if you have any good resources for executing this type of campaign on a global scale. We realize that this would need to be a segmented campaign to accommodate international contest laws.


Any advice is welcome,