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Tokens - Correct Naming Convention?

Question asked by b91e5736e2c7a869e2bb2853c7e29ac74882d293 on Jun 3, 2016
Latest reply on Jun 6, 2016 by 807673794004d7cc46e6fe53d5beb6b5176e1cd9

We have 3 brands and multiple unique sub-categories for each brand, what is the best way to name tokens (in programs), we have:

 

1. CTA header Title (over 20 variations)

2. Toll Free/landline number (over 150 numbers)

3. Form Button Title (over 12 variations)

 

Should it be:

1. My.Name

(Name being CTA-header, tollfree, form-button-title)

or

1. My.Brand.SubBrand-Media-Name

(ex: Program1-ChocolateIceCream-Paper-WithBerries-tollfree,
        Program2-ChocolateIceCream-TV-WithBananas-tollfree)

 

When I select tokens will it pull up token names on that specific program or from all tokens created on all programs?

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