2 Replies Latest reply on Jun 3, 2016 7:56 AM by Emily Dick

    Best Practices for Retraction

      Hypothetical situation: we send a transactional email (no PII, no security concerns) to a larger audience than we intend, and the campaign takes several days to send. If we send a follow-up retraction/apology email, it could also take several days to send; the result being that a client who may or may not have opened the original email receives the retraction several days later. We're new to Marketo. Does anyone in the community have any best practices to share for errors of this nature? Trying to ensure we're prepared for any eventuality. Thanks!