12 Replies Latest reply on Jun 3, 2016 9:28 AM by Jenn DiMaria

    Tracking Organic, Direct, Paid, Social Sources from form submits into Marketo

    Michael Collins

      Hi again,

      I've seen various requests on this one, but no really complete answer - maybe I missed something.

      we are starting to set up UTM parameter passing from social sites, but we need to be able to track the different sources that Google Analytics shows up - so: -

      google / organic

      (direct) / (none)

       

      I'm not clear in which field/querystring? this data is available.

      we also have some forms coming to us from the website directly via one of the Marketo API connectors - so again not really sure the information I need is even being passed.

       

      Imagine you're talking to an idiot when you reply!

      :-)