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I would just create a smart list with people (leads and contacts) in closed opportunities. And use that to automatically run campaigns on. You could also create a segmentation for it. (make sure to exclude people that have new opportunities open).
A better way would be to use a proper model in Marketo and add a block for customer retention and closed lost.
Thank you for the reply. Regarding your second suggestion, could you elaborate on what you mean by block?